Wavemaker

Highlights

Led transformative UX overhaul and rebranding.

Resulting in a 10x increase in signups and significant business growth

Aligned design efforts with business goals through collaboration with cross-functional teams in design, research, development, marketing, and post-purchase experience.

leading to a 20% increase in customer satisfaction scores

WaveMaker is a leading Java low-code platform that helps professionals rapidly build modern, scalable, and secure software products and applications.

I lead the Interaction Design for Waveaker. I collaborated widely with the Executive Leadership team, Product team, engineering, Marketing, and Technical writers apart from the design team. The design team of Wavemaker consisted of me as the lead designer, Sr UI designer, Interaction designer, Motion graphic and animation designer, and graphic designer.

I worked on the following things during my stint as a Lead Interaction Designer along with the fantastic Wavemaker team:

1. Workflow enhancements

2. Advocacy for UX overhaul, influencing leadership: Usability Customer support data, Qualitative and quantitative approach 

3. UX overhaul strategy

4. The journey from Onboarding to Product (CTO framework, apps in 5 min)

5. Product re-design 

6. components for various use cases 

7. Post-purchase strategies to help with abandonment and drop using data-driven 

8. showcase apps/inspiration gallery 

9. Increasing learnability through the tutorial 

10. Increasing learnability through documentation

11. logo re-design 

12. Wavemaker Professional Services (Legal and medical apps for clients of Wavemaker)

13. Apps Marketplace

14. Fastapps outreach competition:  through a hackathon and Design thinking training for winners