ValueLabs Rebranding

Project Journey:

The ValueLabs Rebranding Project marked one of the initial undertakings by Kadambari Sahu in her role as Head of Design. During this period, hands-on involvement was pivotal to the project, alongside several team members. She led the discovery workshops conducted with Top Management to assess their perceptions of ValueLabs. The project's primary objective was to overhaul the website due to analytics indicating a high bounce rate and challenges in information accessibility. Through workshops and interviews with management, employees, HR, and clients, it became evident that a disparity existed between the portrayed and envisioned identity.

The emotional attachment to the logo and the associated rebranding expenses led to resistance against change. However, Kadambari's persistence and an evidence-based approach ultimately convinced the CEO to not only revamp the website but also initiate a comprehensive rebranding endeavor.

The Design team assembled for this venture included Kadambari as the Lead designer, alongside a Senior Visual Designer, an Interaction Designer, and an intern designer. Developing the website demanded significant effort, necessitating alignment across all ValueLabs departments and practices. The website served as a reflection of the company's image and capabilities, resulting in meticulous design work. Notable artifacts, such as the digital flywheel, were crafted to convey ethos and philosophy. Through collaborative design and rapid development, the website was completed within a record timeframe of three months, culminating in its successful launch.

To enhance understanding of the efforts, the entire design team organized an exhibition. This exhibition was strategically planned as the culmination of a 21-day marketing campaign celebrating ValueLabs' 22 years since inception. On the 22nd day, the logo was unveiled in conjunction with the exhibition.

The rebranding initiative garnered immense success and enthusiasm from the targeted users—ValueLabs' employees and clients. Analytics also reflected a significant surge in metrics (please refer to the impact image below). The project received recognition through esteemed awards such as the German Design Award, DNA Paris, and numerous others.

Project Presentation: